“Care Begins with Information”, will be the focus of the Pink October 2024 Campaign of the Cura Project Institute

The Cura Project Institute once again joins the Pink October Campaign, reinforcing the importance of raising awareness and preventing breast cancer. In 2024, the central theme of our campaign will be “Care begins with information”, a call to reflection on how knowledge can save lives.

Each year, thousands of women face the challenge of breast cancer. However, with access to the right information, the path from diagnosis to treatment can be clearer and less lonely. The purpose of our campaign is to disseminate quality knowledge, empower women and their support networks, and highlight the fundamental role of health professionals in this process.

Cura Talks Breast - an information event

One of the pillars of this year's campaign will be Cura Talks Breast, an event that brought together renowned experts, patients, and activists to discuss advances, challenges, and experiences in the fight against breast cancer. The event, which took place on August 29 during the 18th Gramado Breast Cancer Congress, went beyond the sharing of technical data — it was a space for dialogues that promote hope and action.

Speakers and debaters had varied topics, from new diagnostic methods and treatments to exchanges of experiences and stories from influencers and journalists.

According to the President of the Cura Project Institute, Fernanda Schwyter:

“Our goal is to use the Cura Talks Breast event and its highly relevant topics in this year's Pink October campaign, showing that, in addition to science and medicine, self-care begins with access to information.”

The Power of Information in Women's Health Care

Throughout the month of October, the Cura Project Institute will share educational content about breast cancer, covered in Cura Talks Breast, including:

• Importance of early diagnosis: how screening can increase the chances of a cure.
• Available treatments and advances in medicine: informing about innovative therapies and new research.
• Post-diagnostic care: from emotional impact to physical rehabilitation.
• Inspiring stories: testimonials of overcoming that show how information transformed the trajectory of many women.

In addition to providing access to essential information, we want to create a support network that amplifies the awareness message. We encourage the public to interact, share their stories, and learn from the experts.

The Cura Project Institute invites society to follow our actions during Pink October. Care begins with information, and together we can create a more aware, stronger, and supportive community. Information is the starting point for a future where breast cancer is detected and treated early, allowing more lives to be saved.

In this Pink October, let's reaffirm: care begins with information.